UK & Ireland Marketing Manager - Food/FMCG

An established international FMCG business seeking a commercially minded Marketing Manager to drive brand growth across the UK and Ireland. Based in Luxembourg, you'll take ownership of the full marketing mix, leading integrated campaigns, driving consumer engagement and identifying opportunities to grow market share. Working within an international marketing team, you'll shape strategy and deliver impactful campaigns across two key markets.

Client Details

A household name FMCG brand.

Description

Reporting to the International Marketing Director, you'll be responsible for developing and executing marketing plans across the UK and Ireland, balancing brand-building activity with commercial objectives.

You'll have the opportunity to influence marketing investment, lead agency partnerships and deliver campaigns across digital, media, retail and consumer touchpoints. You'll also manage a team member, providing an opportunity to further develop your leadership experience within an international business.

Key Responsibilities

Develop and implement annual marketing plans for the UK and Ireland, aligned with wider international business objectives

Analyse consumer behaviour, market trends and competitor activity to identify opportunities for growth

Lead the development and delivery of integrated marketing campaigns across online and offline channels

Collaborate with digital specialists to deliver effective digital communications and enhance consumer engagement

Develop media plans and manage relationships with creative, media and events agencies

Plan and execute consumer-facing events, brand activations and point-of-sale initiatives

Partner with sales teams to develop customer marketing plans and present brand initiatives to commercial partners

Monitor market performance, campaign effectiveness and marketing budgets, identifying opportunities to optimise investment

Use market intelligence and consumer insights to inform strategic decisions and improve commercial results

Present marketing plans, performance updates and recommendations to senior leadership

Manage and support a team member across day-to-day marketing activities

Profile

7+ marketing experience within an FMCG business

Experience in Food or Beverages is essential for this role

Previous experience working with the UK market and a strong understanding of consumer behaviour and market dynamics

A proven track record of developing and delivering integrated marketing campaigns across digital and traditional media

Experience working with media agencies and managing external creative and communications partners

Advanced knowledge of Nielsen, IRI or equivalent market research and measurement databases

Strong project management skills and the ability to manage multiple priorities

Excellent analytical, communication and presentation skills

A proactive, detail-oriented approach and the confidence to make recommendations that improve performance

A degree in Marketing, Business Administration, Communications or a related disciplineJob Offer

A good salary + Bonus + Relocation cost covered + Good Bens

Luxembourg based and onsite